Rufaro Mucheka

Head of Strategy & Rest of Africa

Nedbank, Sub-Saharan Africa

Biography

Rufaro Mucheka after completing her BSc General majoring in Statistics, carved a career in Research & Statistics. In 2000, she joined the financial services industry through Old Mutual. For the past 11 years, she has been with Nedbank Financial Planning, largely as Head of Strategy. During this period, she spearheaded collaborated with other businesses within the Nedbank group and created wealth for their clients.
She has an MBA (and currently a PhD Candidate in Business Strategy in emerging markets) from the University of Cape Town. She is a Certified Financial Planner professional (CFP®) and a member of the FPI. She sits on the Board of Nedbank Namibia Financial Planning as an expert on financial planning.

Since 2016, Rufaro has been working as a Business Consultant, leading a Nedbank strategic initiative for Ecobank Group to set up a Wealth Management business across their key markets. Rufaro managed to navigate and won the hearts of her colleagues in Ecobank and solidified her network resulting in this initiative being successfully implemented in Nigeria, Ghana, Cote d’Ivoire & Senegal. As a Nedbank ambassador in the business expansion & adaptation of the strategy into West Africa she spends more than 50% of the time experiencing local culture and acquiring local knowledge. Her tenacity and humility has managed to unlock opportunities through her collaborative negotiating skills, deep understanding of the interplay of local culture in business and harnessing creativity into implementable activities. Through this experience, she has deepened her hands-on creativity, the ability to think strategically and act tactically.

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