Rob Withagen


Asoko Insight


Rob Withagen is co-founder and CEO of Asoko Insight, Africa’s leading corporate data and market insights platform, offering data and insight on the continent’s most dynamic companies and the people who run them.

Prior to starting Asoko, Rob spent over a decade working for emerging market consultancies. He led in-country research teams across the continent’s high growth economies, including Nigeria, Cote d’Ivoire, Ghana and Senegal.

During this time, he witnessed first hand the growing demand for data on robust, African companies as well as the challenges posed to global incumbents to provide this at scale. Asoko was established to address that challenge.

Since Asoko’s launch in 2013, Rob’s leadership has seen the company grow across East, West and North Africa, covering over 65,000 local companies to-date and serving some of the world’s leading investment firms, banks, multinationals and governments.

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