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Niclas Matseke

Founding Partner

17 Asset Management


Niclas is a recognized international business leader with a twenty-year-long career as a CEO and international investor in Europe and Africa. He has a special focus in sustainable business, engaged in the UN’s pioneering global work with the Sustainable Development Goals (SDGs), as a Board Member of the Sustainable Development Solutions Network. Niclas was the CEO of Novamedia Nordics since its start, from 2005 to ­2015. During Niclas’s 10 years as CEO, Novamedia/The Postcode Lottery showed tremendous growth and became the industry’s most profitable company. Presently, Niclas lives in South Africa building a portfolio of investments in industries such as real estate, environmental engineering and finance. He also has over a decade of experience investing for social impact as a leader of the world’s third largest private donor; Novamedia/The Postcode Lottery, distributing US $11 billion.

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