Rob Withagen


Asoko Insight


Rob Withagen is co-founder and CEO of Asoko Insight, Africa’s leading corporate data platform, offering data and insight on the continent’s most dynamic companies.

Prior to starting Asoko, Rob spent over a decade working for emerging market consultancies. He led in-country research teams across some of continent’s most dynamic economies, including Nigeria, Cote d’Ivoire, Ghana and Senegal.

During this time, he witnessed first hand the growing demand for data on robust, African companies as well as the challenges posed to global incumbents to provide this at scale. Asoko was established to address that challenge.

Since Asoko’s launch in 2013, Rob’s leadership has seen the company grow across East, West and North Africa, covering over 50,000 local companies to-date and serving some of the world’s leading investment firms, banks, multinationals and governments.


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