Keith Jones


Sw7 (Start with Seven), South Africa


Keith Jones is the co-Founder of Sw7, the largest technology accelerator in Africa. Keith worked in and around Europe for a number of years before starting his own tech business in South Africa. The business grew to be the leading Microsoft focused business intelligence business in the region and then reversed on to the London AIM stock exchange in 2009. Keith launched Sw7 in 2014 with his wife, Odette Jones. Sw7 has grown to be the largest technology accelerator in Africa. They have one hundred CEO’s/Founders that mentor for them, they have accelerated over one hundred and fifty businesses and mentored over three hundred. They ran the first Fintech Accelerator in Africa, and run programmes for Standard Bank, RMI Alphacode, Microsoft, SWIFT Innotribe and UK DIT. Sw7 work with many of the funds doing assessments, valuations, benchmarks, deal structuring and post-investment support. They have spent much of their time working on solving the acceleration at scale issues needed to address the African markets. They partner with Microsoft, Google and Amazon.


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