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AFB (Mauritius) Ltd, Sub-Saharan Africa, Private

afb is a financial services business pioneering consumer credit across various African retail markets. The Group was established in 2009 in Mauritius.

afb currently has operations in Ghana and Kenya, with an expansion strategy to enter Uganda, Zambia, Zimbabwe and Tanzania in 2014/15. afb is the second largest payroll lender in Ghana, with over 50,000 customers and 1,000 staff employed locally.

afb has introduced the first retail credit card in Kenya, offering many Kenyans their first opportunity of access to credit. afb has over 12,000 customers in Kenya and is currently growing at 25% per month. With over 150 Merchants in its Xpres network, the afb Retail Card has proven to be a significant tool to increase sales for its merchants by offering their customers credit with no risk to the Merchant.

As a responsible lenderafb places significant emphasis on customer affordability, ensuring that customers can afford any credit extended, with extensive customer credit education initiatives to develop financial literacy.